Ike In Atlanta is an online shop that sells vintage and secondhand fashion, media, and home decor items. The shop's name is derived from a simple username, @ikeinatl. Since November 2018, the store has since listed 500+ items and shipped 400+ sales—averaging a five-star customer satisfaction rating.
Logo Design Process
I chose a mixture of kawaii-cute, pastel, and graffiti-style lettering. A walk down Krog Street Tunnel, which is hotspot and open canvas for artists in Atlanta, helped get the creative juices flowing.
During the design phase, I uploaded a picture of my sketch into Adobe Illustrator where I utilized the pen tool to trace over the lines. I edited the original design by switching between the sketch phase and execution phase. I landed on a modern gradient color scheme since my platforms are mostly digital.
The final logo is considered a combination logo, comprised of a wordmark logo and a pictorial logo. The warm colors and street-style lettering reflect the shop's funky and eclectic nature while representing Georgia's official state fruit: the peach! The green leaves can be associated with the sustainability of choosing second-hand fashion.
Image Editing Samples