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About
Ike In Atlanta is an online shop that sells vintage and secondhand fashion, media, and home decor items. The shop's name is derived from a simple username, @ikeinatl. Since November 2018, the store has since listed 500+ items and shipped 400+ sales—averaging a five-star customer satisfaction rating.
![Sketch Brainstorm](https://cdn.myportfolio.com/4849418299ee8ad2f199098805f87411/e861f9ea-d02a-45bf-b448-3cf0e9a91d48_rw_1200.jpg?h=d03ebd9d5eeb9f5a6dea22503ec7daf2)
Sketch Brainstorm
![Final Logo](https://cdn.myportfolio.com/4849418299ee8ad2f199098805f87411/a5ec0b5e-71c8-40a3-ace1-d38cae73c077_rw_1200.png?h=6cb45a273f41829d106a469db436cc1a)
Final Logo
![Business Card & Polymailer Packaging](https://cdn.myportfolio.com/4849418299ee8ad2f199098805f87411/b766f0f1-1fec-474c-899b-d93be4392eb9_rw_1920.jpg?h=75274231877c2664b50368a9b88198dc)
Business Card & Polymailer Packaging
Logo Design Process
I chose a mixture of kawaii-cute, pastel, and graffiti-style lettering. A walk down Krog Street Tunnel, which is hotspot and open canvas for artists in Atlanta, helped get the creative juices flowing.
During the design phase, I uploaded a picture of my sketch into Adobe Illustrator where I utilized the pen tool to trace over the lines. I edited the original design by switching between the sketch phase and execution phase. I landed on a modern gradient color scheme since my platforms are mostly digital.
The final logo is considered a combination logo, comprised of a wordmark logo and a pictorial logo. The warm colors and street-style lettering reflect the shop's funky and eclectic nature while representing Georgia's official state fruit: the peach! The green leaves can be associated with the sustainability of choosing second-hand fashion.
![Social Media Banner](https://cdn.myportfolio.com/4849418299ee8ad2f199098805f87411/6563fde0-b97c-447e-8f92-2bbedc49c3fe_rw_1200.png?h=da30ae53d8defcd0f88d3bb51bc21110)
Social Media Banner
Image Editing Samples
![](https://cdn.myportfolio.com/4849418299ee8ad2f199098805f87411/ee88f2ab-6b35-482c-9658-d7f945339db2_rw_1920.jpg?h=cc840bd36ab44f26a8e3f8015b4df7ca)
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